Over 90% of texts are read within three minutes of being received. There are few communications mediums that can claim the same effectiveness.
The term “text message” comes with multiple acronyms, with two of the most popular being SMS and MMS. SMS – Short Message Service – is limited to 160 characters and what many consider the text message, while MMS – Multimedia Message Service – does not have a character limit, but is restricted by the amount of data available (with the usual limit being 300kb per message). Given their limited use of data and direct nature, SMS is a cost-effective marketing tool.
– Edward Purkiss, SMS Gorilla