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Managing negative publicity: effective crisis communication strategies

by The 100 Companies

In this video, I dive into managing negative publicity effectively. Navigating this terrain requires prompt and honest communication. Here’s how:

1. Respond quickly and transparently – Immediate acknowledgment of the issue with a clear action plan is crucial. Delays can worsen the situation.

2. Stick to the facts – Provide accurate information to maintain credibility and trust.

3. Ensure consistent messaging – Keep communications uniform across all channels, including social media, press releases and direct interactions.

4. Engage directly with stakeholders – Personal outreach to members, partners and impacted parties is vital for rebuilding trust.

Follow these steps to stay ahead of the narrative and effectively navigate challenges.

Colleen Lerro GallagherOnWrd & UpWrd, The Association 100

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