Investing is a people business, and investor relations is about relationships. But how do investor relations professionals build these connections?
One important tool is a roadshow, which gives investor relations professionals direct contact with institutional investors. Roadshows offer opportunities to ensure those in investor relations have a good handle on their key shareholders. However, this task has become more challenging.
With MiFID II, a new standard for financial service providers, European regulators have changed the game for companies, brokers and investors. Because of the unbundling of research and trading functions at financial institutions, there is an increasing need for roadshows.
– Michael Diegelmann, Public Relations Global Network