My son lives so far out in the sticks that the local bar/restaurant doesn’t have taco Tuesdays, it has catfish Tuesdays. I’m sure that bar’s patrons won’t be toasting Cinco de Mayo with glasses of margaritas, either.
In larger cities, Cinco de Mayo has become the Hispanic version of St. Patrick’s Day or Columbus Day. It’s for parades and friendly imbibing, no matter your ethnicity. It’s for ordering those strange-sounding but tasty margaritas that are just right to wash down guacamole and tortilla chips. It’s for trying out a new restaurant that has an intriguing lineup of tequilas.
– Grant Coyle, Stevens Strategic Communications