TikTok continues to rise in popularity with over 1 billion users worldwide, and 200 million in the United States. Here are three reasons why TikTok is right for your business:
1. TikTok content feels more organic. It’s a great way to increase brand sentiment by simply relating to your audience.
2. The more organic feel leads to sales. In fact, 49% of TikTok users have purchased something because they saw it on the app.
3. Your audience is already on there. TikTok isn’t just for Gen Z anymore – all generations are using the app, and regularly spend 95 minutes per day on it.
– Caitlin Weaver, Thompson & Co. PR, The Alaska 100