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Find your creativity in the shower

by The 100 Companies

You have an important meeting coming up and it’s your responsibility to bring the team a big idea. Problem is, your creative juices aren’t flowing. You’re in a rut and in dire need of inspiration. What do you do? Easy, hop in the shower!

The “shower effect” is real and research says it’s like an “a-ha” moment. Professor Zachary Irving explains that activities like a shower take “some of your attention so that they can influence your thoughts, but doesn’t take all of it so that you have no attention for these creative ideas that are incubating in the background.”

Vikki Locke, C2 Communications, The SWFL 100

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