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Digital publications are popular among engineers

by The 100 Companies
digital publications engineers

How people receive their information today perplexes media everywhere. Consumer media is terribly complicated. Consider the many ways you receive information –  mobile, TV, radio, print, email, blogs and podcasts. B2B is considerably more understandable.

When I attended Content Marketing World, Engineering.com told us that in a 30-day period, 74% of engineers surveyed read digital publications.

Online training and vendor websites scored in the high 40s, while news aggregators came in at 37%.

Social media (36%), print (29%) and in-person/events (21%) rounded out the list.

Once again, it continues to amaze me how poorly print performs compared to digital publications.

Edward Stevens, Stevens Strategic Communications

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