How people receive their information today perplexes media everywhere. Consumer media is terribly complicated. Consider the many ways you receive information – mobile, TV, radio, print, email, blogs and podcasts. B2B is considerably more understandable.
When I attended Content Marketing World, Engineering.com told us that in a 30-day period, 74% of engineers surveyed read digital publications.
Online training and vendor websites scored in the high 40s, while news aggregators came in at 37%.
Social media (36%), print (29%) and in-person/events (21%) rounded out the list.
Once again, it continues to amaze me how poorly print performs compared to digital publications.