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Unleash the power of video

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Videos often remind me of my job with Warner & Swasey, a progressive machine tool company in its day. When I joined the marketing communications department, I received a 16mm movie camera, an 8×10 Graflex for black and white and a Hasselblad for slides.

Hello, 2019! Consider YouTube, impact exceeding those old 8 or 16mm presentations. Or how about the cost of service calls, when video will suffice? Videos demonstrate, emote, persuade and touch.

Videos can be inexpensive – $500 for three minutes – and cheaper on your iPhone X. The idea of videos isn’t new. Now they are everywhere. Jump on board.

Edward Stevens, Stevens Strategic Communications

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