Home Business Trade show PR tips

Trade show PR tips

trade show PR

Stevens Strategic Communications produces PR programs for numerous B2B companies, divisions or associations every year. Here are some tips to make your trade show PR more productive:

• Identify products and spokespersons attending the show or conference.

• Contact show management to determine which media will attend.

• Reach out to attendees in an email inviting them to meet your spokespersons.

• Develop a media kit – preferably digital – that you provide media visitors. Send the kit to non-attendees, too.

• Follow up with media attendees to schedule their requested times and share with your team.

Obtain PR counsel if you plan a press conference.

Edward Stevens, Stevens Strategic Communications

You may also like

Leave a Comment

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

The Ohio 100