Do you find yourself repeating the same sentences to kids? Children have a knack for making you repeat yourself until it sticks for them. The same is true for your social media strategy. Don’t post something just once. With the sheer volume of information posted today on social media, make sure you are posting content on regular intervals.
What go-to reward do you use for kids to get them to behave? The same rule is true for a lead generation campaign. What go-to reward will make your prospects call you or fill out a website form? It might be a free sample or a free/discounted audit. Test different offers and see what works for your business.