The Public Relations Society of America (PRSA) offers two prominent offerings that set it apart from other professional associations and groups.
It’s accreditation program is stellar. I recently was part of a readiness panel to review the portfolios of two excellent candidates. The process is challenging, and not everyone receives an APR after their name.
Then there is the PRSA Code of Ethics. PR professionals are often characterized as the conscience of the organizations they serve. The Code of Ethics applies to all PRSA members. It is designed as a guide to professionals as they carry out their ethical responsibilities.