According to a study by Whistle Wise, more and more Gen Z-ers and millennials are using their phones to view videos.
• YouTube is the most popular platform for both groups to watch videos on mobile devices.
• Sixty-five percent of millennials watch video on Facebook, versus only 32% of Gen Z-ers.
• IGTV and TikTok remain the least-liked platforms to view video for Gen Z-ers and millennials.
The conclusion of this study is that there are clear generational preferences when it comes to viewing videos on mobile. Brands and marketers should study these viewing habits and strategically use them to target consumers.