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Unlike baby boomers, the millennial generation is not waiting until retirement to buy a travel trailer. They want the adventure now.
That’s why the iconic trailers made by Airstream have witnessed more than a 200% sales growth over the past five years. The Shelby County-based company was founded in 1929, pioneering an iconic design that soon attracted a following. It takes about 300 hours and 5,000 rivets to build one of the aluminum travel trailers.
Airstream is building a $40 million, 750,000-square-foot facility nearby to create more jobs and give millennials that feeling of freedom.
– Meredith Rodriguez, Stevens Strategic Communications