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Pantone, the color management company for the print and fashion industries, has chosen Living Coral as its color of the year for 2019.
My daughter recently attended a professional conference at Easton Town Center outside Columbus. Having experienced chilly conference rooms in the past, she bundled up in layers each day. At a marketing seminar, the speaker enthusiastically complimented her on the color of her sweater, saying that it was “trending.” For the rest of day, she accepted compliments from seminar attendees made aware of her trending attire.
Check out some of the consumer products available in this trending color.
– Grant Coyle, Stevens Strategic Communications