After leaving newspapers, I started an agency serving developers, architects, financial, and legal clients, leading it for nearly two decades. Business development meant attending weekly networking events.
Over time, I added a team, landing on a formula of hiring bright young female graduates of college PR programs. It wasn’t that I chose to hire women – it was that PR programs graduated many women and relatively few men.
I promoted one woman to be partner and we’d attend networking events together. I noticed the younger generation gravitated to talking with her. And the older guys weren’t unhappy about that choice either.
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– Chris Schroder, The 100 Companies