Home The 100 Guy Launching my agency, selling it to younger firm

Launching my agency, selling it to younger firm

by The 100 Companies

After leaving newspapers, I started an agency serving developers, architects, financial, and legal clients, leading it for nearly two decades. Business development meant attending weekly networking events.

Over time, I added a team, landing on a formula of hiring bright young female graduates of college PR programs. It wasn’t that I chose to hire women – it was that PR programs graduated many women and relatively few men.

I promoted one woman to be partner and we’d attend networking events together. I noticed the younger generation gravitated to talking with her. And the older guys weren’t unhappy about that choice either.

Order here on Amazon. Or on  Headscape.me.

Chris Schroder, The 100 Companies

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