A brand personality is a way to personify your company using human characteristics. Properly identifying these traits allows your audience to personally connect with your business.
Just think of your own relationships – you gravitate to people with great personalities (subjective as that might be), not necessarily those without one.
In fact, many brands have gained exposure and engagement by using unique social media strategies alone. A few examples to check out:
• MoonPie: Fun and a little weird.
• Lowe’s: Salesy, but it includes great suggestions for customers.
• Cisco: Informative without being stuffy, showing the company’s real-world impact.
Learn more here.
– Keira Koscumb, The Pittsburgh 100