A fifth of the way through the 21st century, it’s clear the classic approach to marketing no longer delivers results the way it once did. As organizations compete to be the loudest voice in a sea of information, devising a strategy that’s engaging for the user and impactful to your bottom line has never been more challenging.
How can you know if your marketing assets are making an impact?
Use this checklist to help you better evaluate your marketing efforts, from strategy to execution and results. The more you can check off, the closer you are to a complete strategy.
– Dan Stefano, The Pittsburgh 100