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Planning your Black Friday? Here are the key things experts tell us. Start with the fact that online shopping will be up 25% to $12.3 billion. That’s Amazon, Walmart, Target and Kohl’s at work.
Home tech prices for items like Amazon’s Echo and Fire TV sticks will drop. It will be the year of the earbud, while 70-inch 4K TVs could be under $800. New phones will come with gift cards, while gaming will come in bundles. Some of the best buys will be tablets and e-readers.
Don’t forget to watch for the top selling toys on Black Friday. Merry Christmas!
– Edward Stevens, Stevens Strategic Communications