P&G intros toothbrush with AI

Your toothbrush may soon be smarter than you. This September, Cincinnati-based Procter & Gamble will roll out the Oral-B Genius X electric toothbrush with artificial intelligence.

The AI technology tracks where you are brushing and offers feedback on the areas that need more attention. The Oral-B app will let you brush for the right amount of time and with the right amount of pressure. P&G introduced the newfangled toothbrush at this year’s Consumer Electronics Show.

The Genius X travel case charges both the brush and a USB device. Now, there’s no excuse for properly brushing your teeth.

– Meredith Rodriguez, Stevens Strategic Communications